Sustainable Investing

Invest in a better future

What is sustainable investing?

Sustainable investments are made with the intention to generate positive, measurable, social, environmental and financial return.

As consumers, we are all becoming more aware of the influence our buying choices can have. Investing is no different. Sustainable investing is a result of this growing awareness, with funds designed to help investors support companies who are proactively working to make a difference with their products, services and supply chain.

Learn more about our investment advice service as a whole

How does sustainable investing work?

By choosing to invest in a responsible way, you can support companies who are actively working to make a difference through their products/services, governance, supply chain, or charitable actions.

How? Creating sustainable investments requires high levels of reporting and transparency between investment managers, fund managers, and the companies being invested in. Investment managers look for companies that provide clear, honest information about their practices and performance, and decide whether to include them in their investment holdings.

Our sustainable investment process

Our investment advice already considers your personal situation, investment goals, attitude to risk and timescales, all of which your adviser will discuss with you. Sustainable investing simply adds another layer. During our fact find, where we get to know you we’ll ask about:

  • The investment returns you expect and the risk you’re comfortable with
  • how long you’d like to invest for
  • how much you wish to invest, and whether you can afford to do so
  • your preferences for various causes

Discussing investing preferences

The Sustainable Development Goals (SDGs) are a set of global goals with related targets created by the UN, to create a shared plan for a better future for people and the planet. These 17 goals help align government legislation, businesses activities, and ­­investment fund composition. We use the SDGs to support conversations with your adviser about the causes you care about and establish your priorities.

Is sustainable investing right for you?

Even if you want to invest, your financial adviser can help you make sure you’re ready. Here are some questions you can ask yourself to see if investing is right for you:

You can have an informal chat with one of our advisers to find out if you’re ready for investing. Or find out more about sustainable investment advice with Wren Sterling.
  • Nick Chaitow interviewed by Citywire

    Sustainable investing

    “Natural capital is simply the world’s stock of natural resources. It includes everything we see and touch, the air that we breathe, the water, animals, organisms. The balance of these systems and how they interact with each other is the key where investors are becoming more aware and recognising this and they want to support companies that are making a difference to that natural balance while creating long-term value for their investors.”

    Nick Chaitow, Chartered Financial Planner, Wren Sterling

Why choose Wren Sterling to support with sustainable investing

  • 16,000+

    clients

  • £7bn

    assets managed

  • 100+

    Financial Planners

Talk to one of our financial advisers about investing sustainably.

Sustainable investment FAQs:

  • How can you identify sustainable investments?

    How can you identify sustainable investments?

    It’s not enough to look at a fund’s title. Terms like ‘green’, ‘sustainable’ or ‘ethical’ can be used by anyone. There are lots of terms used to describe Sustainable investments by different sources, ‘ethical’, ‘responsible’ and ‘sustainable’ are just a few. This has led to ‘greenwashing’ as some companies make stretching claims about their ethical practices Our core suite of Sustainable Investments includes a range of solutions, which our Investment Committee constantly monitor and review.

  • What are sustainable investment labels?

    What are sustainable investment labels?

    In February 2024, the FCA introduced new labels to improve the trust and transparency of sustainable investment products and reduce greenwashing. These new labels are designed to help you find funds to meet your sustainability objectives.

    • Sustainability Focus – Funds investing in companies that are environmentally and/ or socially sustainable.
    • Sustainability Improvers – Funds investing in companies with the potential to improve their environmental and/ or social sustainability over time.
    • Sustainability Impact – Funds investing in companies that aim to achieve a positive, measurable impact on the environment and/ or society.
    • Sustainability Mixed Goals – Funds investing in a mix of companies that are already sustainable, have the potential to become more sustainable, or aim to achieve a positive impact.
  • What are the UN’s 17 Sustainable Development Goals?

    What are the UN’s 17 Sustainable Development Goals?

    The Sustainable Development Goals (SDGs) are a set of global goals with related targets created by the UN, to create a shared plan for a better future for people and the planet. These 17 goals help align government legislation, businesses activities, and ­­investment fund composition.

    The UK’s SDR requires all labelled funds to have at least 70 per cent of assets aligned with the fund’s sustainability objective. We use the SDGs to support conversations with your adviser about the causes you care about and establish your priorities.

  • Is there a minimum amount for sustainable investing?

    Is there a minimum amount for sustainable investing?

    There is no minimum amount you can invest – but this may mean that investing in certain products may not suitable for you. Investments are often made for the medium to long-term, often five years or more. If you are not able to accept that you may not have access to these funds, you could consider other saving products, rather than investing.

  • What are key elements of sustainable investing?

    What are key elements of sustainable investing?

    When looking for sustainable funds, there are some core concepts that you will learn more about:

    • Negative screening – Companies in industries which impact society or the environment negatively, such as tobacco, oil, gambling etc. are not considered.
    • Positive screening – Companies are analysed based on what they are actively doing through their products and services to generate a positive impact. The ethical criteria used can lead to different investing ‘themes’, such as clean energy or sustainable agriculture.
    • Investment themes – These are likely to be based on the Sustainable Development Goals, a set of global goals with related targets created by the UN, to create a shared plan for a better future for people and the planet.

    Sustainable investments are still investments. Beginner investors will soon become familiar with concepts such as:

    • Investment performance – Sustainable investments are still investments, intended to generate a financial return, and will be considered in line with your risk and performance requirements. While past performance is not a guarantee of future performance, it can be useful to take a look at this when making investment decisions.
    • Fund information will be available from the provider. This will give some information on the thinking behind the structure of the fund, as well as detailed information on the charges, risk ratios, the duration of the fund, the size of the fund. Crucially for investors who want to know where their money is being invested, you will also be able to access detailed information on the fund holdings, which will be invested a mixture of asset classes and industries.
  • What is the difference between ESG and sustainable investing?

    What is the difference between ESG and sustainable investing?

    ESG (which stands for environmental, social and governmental) is a catch all term for ethical investments. It is used on many ways, and there is no universal meaning what makes a ESG fund. Use of this term in the industry led to the creation of the SDGs. It is important to avoid funds which have been incorrectly labelled as sustainable funds – and investing in opposition to your goals.

The value of your investments can go down as well as up, so you could get back less than you invested. Past performance is not a reliable indicator of future performance.